Shopping Guide | November 3rd 2017

Black Friday and Cyber Monday Shopping Tips 2017 in the UK

When’s Black Friday 2017 in the UK? And how did Black Friday start?

Black Friday this year is on 24th November. It traditionally falls the day after Thanksgiving in the USA and some US states have a public holiday on that day. Even if it isn’t a public holiday many people are off work or travelling making it an ideal time for retailers to attract them in to get a good discount. Retailers started offering discounts well before the Christmas shopping rush in 2010 and other retailers have followed suit. Nowadays Black Friday deals tend to be spread throughout November.

What about Cyber Monday?

Although Black Friday started in the high street Monday sees a big increase in online orders after shoppers have checked all the Black Friday deals. Some retailers drop prices even further for Cyber Monday, and some retailers start their promotions on the Monday rather than the Friday.

How to shop Black Friday and Cyber Monday deals

Savvy online shoppers keep wish lists or favourites when the retailer’s website allows. This helps to make sure you don’t buy on impulse but just buy what you want. Loading baskets in advance doesn’t always work as many online retailers empty your basket if you have been inactive for a period of time.

Stick to a list, either your shopping list for Christmas presents or classic wardrobe staples that you would buy ordinarily. Although sales are a good time to be tempted make sure you spend on what matters most.

Make room in your wardrobe for new items and for storing presents by selling off unwanted clothes and last year’s presents on an online marketplace. We’ve collated a useful guide to selling online where you can find top tips on selling on ebay, depop, Shpock and many other sites.

Check the returns policy. Some retailers offer reduced returns periods for sales, so make sure you have checked what the returns window is.

The Best Black Friday and Cyber Monday deals 2017

We will keep updating this section with deals that have caught our eye from 24th November onwards.

The latest Black Friday deals:


20% off everything with the code: WIN20

New offers arriving everyday this week, with up to 60% selected lines.

Christy England

70% off selected items across the site. Stock up on new bed linens and towels to treat your guests this Christmas.

Go Outdoors 

Black Friday offers end 21st November. Shop here for discounts on leisure and active wear and equipment.

The Fragrance Shop:

Up to 75% off – biggest ever discount

The Idle Man

Black Friday and Cyber Monday offers across the site

The North Face:

Get 20% off any order over £200


30% off with the code PROMO30


Up to 50% off selected items


20% off everything

House of Fraser:

New deals added every day.

Deals of 40% and up on brands including Phase Eight, Barbour, DKNY and more.
Includes fashion, beauty, homewares, kidswear and luggage.

John Lewis:

Competitor price match – Never Knowingly Undersold

Get prepped for party season

Start: 24 Oct 2017 | End: 31 Dec 2017

John Greed Jewellery:

Free Swarovski gift with orders over £100 

End as  stock lasts or on 23rd November 2017


Black Friday deals have begun at Jones with up to 30% off many lines.


Shop here for up to 50% in the Joules Black Friday event


Enter the code ‘BLACK17’ for 30% of everything, from now until cyber Monday.


Black Friday deals have started across the site. Shop here for discounts on clothing, electricals and gifts


Hundreds of new deals landing every week

Started: 1st November | End: 31 Nov 2017

Little Mistress:

50% off everything on site – expect to be held in a queue for a few minutes before gaining access to the event.

Lovell Rugby:

Up to 80% off, ending 10 AM Wednesday 29th November

Pretty Little Thing:

30% off party wear with Pretty Little Thing this November as well up to 50% off  everything

Route One:

Get 20% off footwear today using the code FW20


Their Black Friday offers have started. Be the first to shop the online preview for up to 50% off luxurious leather handbags, purses, and accessories.


Get 20% off adult styles and children’s slippers with the code BLACK20


Up to 20% off everything online including men’s and women’s new arrivals


Complete your winter look with 25% off all footwear and 25% off all bags and luggage online with Animal. New deals added daily for six days

Baker Ross: 

Spend £25 on arts and crafts this Black Friday to receive 20% off everything with the code R747E. Offer ends Friday 24th November

Bells Shoes:

Bag a deal on footwear with Bells Shoes daily Black Friday deals. Amazing offers from £9.95


Currently offering 20% off selected jackets and gifts.

The White Company:

Get stocked up on your favourites with 20% off almost everything


20% off full price products with the code BF20


30% off entire purchase with the code BF30

Karen Millen:

Don’t stop ’til you get enough – 25% off everything online and in-store

New Look:

Don’t miss out on 25% off everything. Get in fast for this great deal.


Now is the time to invest in new footwear with 20% off everything with the code SHINE


Black is back with up to 40% off

November 3rd 2017 - by @CollectPlus