How to sell on Amazon

Amazon has a huge online presence, and selling through this site can really boost your sales. To get started as a seller on Amazon, you need to follow a few simple steps.

Step 1: Register with Amazon

First up, you need to register for a seller account. You’ll need a few things to complete this process, including primary contact details, your company registration details and your bank account information. Amazon doesn’t accept PayPal, so you’ll need your debit or credit card details too.

Step 2: Get listing

Once you’re all set up, you can go ahead and start listing your products. Upload photos and add any relevant text such as the brand, model number and condition. If you’re curious about the price of similar items that are already for sale on Amazon Marketplace you should search for that item, view what other sellers are asking for and then press the ‘Sell on Amazon’ button to speed up the process of listing that product.

Step 3: Package and post

Once someone has bought one of your items, Amazon will send an email to let you know your item has been sold – well done! It’s then down to you to package up your item safely and send the product to your buyer. You can send any item that weighs up to 10kg with our courier service, and you can link your Amazon account to instantly access your order information on CollectPlus.

Getting Started

If you’re new to selling on Amazon, there are a few things you need to know to get started. We’re going to take you through this step-by-step, from registering for a seller account and adding your first listing to sending off your items and providing great customer service.

Creating an Account

If you want to sell on Amazon, you must register for a Seller Account. To become an Amazon seller, you need to visit the Amazon Seller Central webpage and click ‘Register Now’.

If you already have an existing Amazon account, you can use this and sign in to begin the registration process. If not, you can sign up with an email or mobile number and click ‘create new account’. You will be asked to provide your name and create a password, before being directed to their terms and conditions which you should read thoroughly before accepting.

A few more steps are required to complete registration. You will be asked for your business and contact information. If you’re an individual seller you can simply say you don’t have a company registration number, and move on to providing your address, phone number and create a display name.

Your bank details will be required for the next step. Amazon doesn’t accept PayPal like other marketplaces, so make sure you have your debit or credit card to hand. The final step is to verify your phone number and then you’re done. You’re ready to start listing items and selling on Amazon.

Setting up your Profile

After your registration is complete, you’ll want to personalise your Amazon seller profile and add more character to your store.

Editing the ‘About’ section is a great way to provide buyers with more details about your sales policies, company values and a space to add background information about who you are as a seller and what your store aims to offer customers. You can write as much as you like in this box.

Adding a seller logo can also help your store look more professional, and may prompt sales from returning customers if they recognise your image. The logo must be 120 pixels x 30 pixels and be a .jpg or .gif image.

You can also add extra information about shipping policies and prices, and you must include a return policy that is as favourable as Amazon’s return policies which you can find here. Sellers may choose to use Amazon policies as their own, whereas others may edit them to provide some flexibility. It really just depends on your circumstances.

Read our guide to Listing Your Items below to take your profile to the next stage.

Listing your Items

After registering, filling in your store details and organising shipping arrangements, the next step for every seller is to start listing items online. Listing items to sell on Amazon is easy, and there are two simple ways to do it.

Simple steps

You can simply search for the product you wish to sell on Amazon, find the exact product and click the ‘Sell on Amazon’ button which will be on the right hand side. Alternatively, you can go to the Sell your Stuff page and search for the product by ISBN, UPC or ASIN. If you can’t find what you want to sell, there’s an option to add a page. You can find out more about adding a product page to Amazon here.

Describing your item

Once you’ve identified the product, the next step is to identify the condition of your item, state how many you have to sell and then set a price. You can also select a shipping method for each item.

There are some prohibited items that Amazon won’t let you sell, so make sure you check before trying to add them to your store! There’s the obvious, including illegal substances, cigars and fireworks, but there are many other items sellers should be aware of. Restrictions also apply to particular items so it’s best to check the full list of prohibited items compiled by Amazon before listing something you’re unsure of.

Unsure of which items to sell? Take a look at our Choosing Products guide.


It’s essential to make sure you have a delivery method that suits you and your customers. Working out your chosen process properly can help to maintain positive feedback, as well as keep things simple for you as a seller.

Fulfilment by Amazon

Some sellers choose to use Fulfilment by Amazon (FBA) to ship their items, which is a service that stores your inventory for you, then packages your items and sends them to the buyer automatically after they have been sold. The Amazon service comes at a price, but it can be useful for sellers who are very short on time or sell a lot of items every month.

Sorting it yourself

For those who don’t sell on a huge scale, packaging your own items and organising your own deliveries can be more profitable. Sellers can input their preferred delivery options – including whether they are going to ship internationally or just within the UK. Amazon estimates automatically how much each item should cost to ship and takes that fee from the buyer, and then passes it onto you to help cover the costs.

Every seller must offer domestic standard delivery which means a buyer will receive their items in 3-5 days after dispatch. You can then choose to add express options too.

Using a courier service like CollectPlus can enable sellers to ship their items seven days a week, and the price also includes door-to-door tracking. You can even send to a customer’s local shop (using the store-to-store option) which is perfect if your customer won’t be in to accept delivery. Find out more information on our services here.

Customer Service

Every seller wants their customers to be happy, and there’s nothing worse than receiving bad feedback on your Amazon store.

There are many things sellers can do to make sure their customer service is the best it possibly can be. We’ve collected a few simple steps you can follow to ensure your customers are satisfied and content with their purchase. Even if something goes wrong in the sales process, offering excellent customer service all the way through can reflect positively on you as a seller.

Presentation is key

Packaging is important, and wrapping your items correctly can prevent disasters happening in transit. Always tightly secure the envelope, jiffy bag or box to avoid the item slipping out and add some extra protection if the item is fragile. No matter how careful your courier service is, fragile items have a high chance of breaking if they’re not protected. Bubble wrap is a great way to ensure your items arrive in perfect condition.

Using new packaging and presenting your items well can really have a positive impact on your customer. Taking some time to add finishing touches, write a thank you note and ensure the packaging is crisp, clean and new can make such a difference.

It’s nice to notify

Once you’ve sent your item, you should email the buyer to tell them it’s on its way and when they can expect it. Nobody likes to miss an item or have it arrive unexpectedly on their doorstep, so a heads up is always nice!

Sellers should aim to respond quickly to return requests and any emails from customers. It’s always a good idea to keep in contact with your customers every step of the way, especially if any issues occur with their item. If you agree to the return, with CollectPlus you can purchase a label that you can send to your customer by email, making sure you get your goods back as soon as possible.

The most important thing as a seller is to be as responsive and helpful as possible. Customers really appreciate it when you go the extra mile for them.

For more useful advice on selling online, take a look at our Online Selling Law and Regulations section.