CollectPlus delivers higher footfall at corner shops

Posted on 01/07/2011 by Marketing

Parcel senders increase annual store revenue by £1,300
Over a third of CollectPlus customers are new visitors to the stores

The innovative parcel service, CollectPlus, has helped drive footfall and boost revenue at participating corner shops. Figures released today by CollectPlus reveal that over a third (39%) of customers using the service are visiting the network of 3,800 local stores for the first time. Additionally, 38% of all CollectPlus customers also buy products in-store when dropping off or collecting parcels.1

The CollectPlus service offers flexible and convenient returns and deliveries through Yodel (the UK’s leading parcel delivery company), from participating shops within the PayPoint network. These retailers are now able to welcome customers who may not previously have had a reason to visit the store.

Visitors to the stores have not only been more likely to pick up essential purchases on the way out but enhance their basket spend with items that they would normally have travelled to a supermarket or town centre for. 80% of CollectPlus customers have also said that the service has encouraged them to use the store again.

Corner shops are reaping the benefits of offering a service that requires little time or effort on their part. In return for processing the ‘sending’ labels for each parcel, retailers are building relationships with new customers who are creating additional annual revenue for the average CollectPlus store of £1,3001. The service also allows the stores in the network to play an increasingly important role in the communities in which they operate.

Mark Lewis, CEO of CollectPlus, said: “We work very closely with the network of 3,800 corner shops that deliver the CollectPlus service, so it is extremely encouraging to see that these local businesses are seeing an increase in revenue and repeat business. We have plans to extend that network throughout the rest of the year, meaning additional stores will be able to reap the benefits of providing our innovative service.”

[1] CollectPlus retailer research, May-June 2011.

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