Press releases | October 19th 2017

Brits Abroad: One in four millennials claim wearing a bad outfit ruins their holiday

With the holiday season in full swing, new research from CollectPlus reveals that the Brits are a fashion-conscious bunch when it comes to putting together their summer ensembles, with one in four 18 to 24 year olds admitting that a bad choice of outfit can ruin their getaway.

The survey of over 1,000 UK holidaymakers revealed that Britain’s new generation of travellers like to have options when it comes to their summer wardrobe; almost one quarter (24%) of millennials claim they need to have multiple outfits to choose from each day while on vacation, with one in ten women and 7% of men revealing they would never wear the same outfit on holiday more than once. The study also found that women still rule the fashion roost when it comes to packing their capsule wardrobes, with half of females admitting they choose their partners outfits before going abroad.

The growth of social media channels such as Instagram and Facebook is also having an impact on Brits’ fashion choices; over one quarter (26%) of 18 to 24 year olds claim they would hate to see photos of themselves on social media if their outfit wasn’t on trend. Meanwhile, 15% would refuse to upload photos altogether if they had already worn the same outfit in a previous post.

When it comes to age, 18 to 24 year olds are the most style savvy when travelling, with almost one in four (24%) planning their holiday get-up in advance to make sure they look good on social media. Yet the research also shows that this age group has less outfit envy than their older counterparts; twice as many 35-44 year olds (8%) admit they wouldn’t post holiday photos of their friends and family on social media if their outfits looked better.

Looking across to the UK, those in Wales are the most style conscious travellers, with residents in Cardiff the most concerned about what they look like on holiday. One third (33%) of people in Cardiff say appearance is their main priority when putting together their summer wardrobes, followed by those in Sheffield (32%) and Birmingham (29%). Prioritising luggage allowances over looks, those in Manchester are the most likely to make sure their holiday wardrobe fits into their hand luggage, perhaps in a bid to step straight from the plane to poolside. Meanwhile, people in Norwich and Liverpool are the least fashion conscious globe-trotters, with over half of residents (60% and 50% respectively) in these cities confessing they are more concerned with snugness than the latest swimsuits.

“It’s interesting to see the emphasis today’s new generation of travellers place on looking good while abroad, particularly when it comes to being tagged on social media sporting the latest trends,” said Catherine Woolfe, ‎Marketing Director at CollectPlus. “In line with the growing number of fashion conscious Brits set to jet off to sunnier climes this summer, we’re seeing more online shoppers using click and collect as a convenient option for those who want to pick up and return items at a time and place that suits them – perfect for time strapped travellers who want to pack the perfect summer wardrobe.”




Research conducted by TLF Panel on behalf of CollectPlus, undertaken in March 2017. Survey based on 1,009 UK adults who are going to holiday this year.

For further information, please contact the CollectPlus team at the Red Consultancy:


Tel: 0207 025 6500

CollectPlus scores 9.2/10 on TrustPilot, with 83% of customers giving CollectPlus 5/5 stars (as of 08.05.17).



Drop and Collect Limited trading as CollectPlus is the UK’s largest independent store-based parcel delivery and returns service. It offers a simple and convenient way for people to collect online purchases from or return unwanted items to more than 350 high street and online retailers, including John Lewis, New Look and ASOS – all at their local convenience store.

It is also possible to send parcels to any UK address from a CollectPlus store, making it a convenient option for those who sell products via online marketplaces such as eBay, as well as acting as a cheaper and convenient alternative parcel service for sending packages to friends and family.

Founded in 2009, CollectPlus was the first business to offer third party Click & Collect in the UK and now has a network of over 6,000 conveniently located parcel stores across the UK, nearly all of which are open early ‘til late seven days a week. 90% of the UK’s urban population live within a mile of a CollectPlus point and 89% within five miles in rural areas.

CollectPlus now handles in excess of 400,000 parcels a week and in September 2016 handled its 75 millionth parcel. Drop and Collect Limited trading as CollectPlus is a wholly owned subsidiary of independent parcel carrier, Yodel.



UK independent parcel carrier Yodel handles over 155 million parcels every year and has a relationship with 85 per cent of the UK’s top retailers. The company is headquartered in Hatfield and has over 60 locations across the UK, including three central sorts and over 50 service centres.

Yodel offers a range of services to meet the needs of its clients and their customers. Through Arrow XL, Yodel can also offer a two-man service for white goods and large items up to 120kg.

October 19th 2017 - by @CollectPlus