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Press releases | January 17th 2018

Brits splash £9.1b on New Year wardrobes, but half of us are set to return our purchases

With the January sales in full swing, new research from CollectPlus reveals that Brits have collectively spent a staggering £9.1bn[1] on updating their wardrobes for 2018 over the January sales period, in line with the BRC’s reports of soaring clothing sales at the end of 2017.

Despite this shopping frenzy, over half (51%) of Brits admit that they’ll later be returning one of more of their purchases, with shoppers’ quick to send back items bought both online and in-store.

What are we returning

While UK adults have spent an average of £176 on new clothes, shoes and accessories to update their New Year wardrobes, clothing staples including jeans (11%) and jumpers (9%) top the list of items that shoppers admit they are likely to return after their shopping binge. Meanwhile, a small but significant proportion of the population state they will likely return fitness wear (4%), perhaps as New Year’s fitness regimes go out of the window.

 

With the January sales in full swing, new research from CollectPlus reveals that Brits have collectively spent a staggering £9.1bn[1] on updating their wardrobes for 2018 over the January sales period, in line with the BRC’s reports of soaring clothing sales at the end of 2017. Despite this shopping frenzy, over half (51%) of Brits admit that they’ll later be returning one of more of their purchases, with shoppers’ quick to send back items bought both online and in-store.

What are we returning

While UK adults have spent an average of £176 on new clothes, shoes and accessories to update their New Year wardrobes, clothing staples including jeans (11%) and jumpers (9%) top the list of items that shoppers admit they are likely to return after their shopping binge. Meanwhile, a small but significant proportion of the population state they will likely return fitness wear (4%), perhaps as New Year’s fitness regimes go out of the window.

Top 10 Fashion Items Brits Are Most Likely To Return After Purchase:

  1. Jeans
  2. Shoes
  3. Jumpers
  4. Tops
  5. Dresses
  6. Jackets
  7. Fitness Wear
  8. Suits and Work Wear
  9. Swimwear
  10. Underwear

One in eight (13%) Brits confess they will wear the item once with the label inside before returning it, which increases to almost a third (31%) among 18 to 25 year olds, who are most guilty of the ‘one-time-wear’ trend.

Why are we returning

With many shopper’s quick to snap up items in the sales, almost half of Brits (47%) admit that the top reason for returning an item from their fashion haul is because it doesn’t fit them properly, while over one quarter (28%) will send back purchases that don’t suit them. Meanwhile, 9% of Brits claim they have experienced ‘buyer’s remorse’ after over-indulging in the January sales and not being able to resist a great deal, only to later realise they didn’t really need the item. Women are more likely to feel guilty about their purchases than men, with 11% returning their impulse buys, versus just 6% of males.

Regional returners

A look across the country reveals that those in Cardiff are the most likely to return items from their New Year wardrobes, with 62% confessing they are planning on returning items from their fashion frenzy, followed by those in London and Sheffield, with 59% and 58% planning on sending items back.

Consumer Psychologist and Founder of Style Psychology, Kate Nightingale, comments: Around the sale season it is often very hard for people not to buy something. Fear of missing out is what drives purchases. The feeling that it is one of a kind opportunity is not a rational analysis of pros and cons of an offer, but rather a subconscious impulse. Hence it’s so hard to resist.

Once a customer has time to analyse their purchase, try it on or even wear it to see if it suits their lifestyle, they have enough ‘data points’ to make an informed decision. As our impulse purchases fuelled by FOMO might not suit the life we have created, we are much more likely to return them.

“Buyer’s remorse is a common effect of impulse purchases, especially ahead of Blue Monday, and those retailers that offer cheap and easy returns with no questions asked are certainly favoured by customers.”

When it comes to sending back New Year purchases, two in five (41%) Brits are opting to return online purchases via a parcel delivery service, dropping them off at their nearest returns location, rather than taking them back to the store. Half of Brits (50%) say this is because they prefer the convenience of returning items to a location near their homes, instead of using their lunch break or out of office hours to return items in-store.

“As retailers continue to offer discounts and reduce old season stock to make way for the S/S 18 trends, there has been a big surge in shoppers snapping up sale items, yet it’s interesting to see how many items are also being returned,” said Catherine Woolfe, Marketing Director at CollectPlus. “With over half of shoppers sending back items from their New Year fashion haul, we’re seeing more and more people use CollectPlus as a convenient option to return items at a time that fits in with their busy schedule, whether on the way to or from work, or over the weekend. Our network of over 7,000 parcel points are open 7 days a week, early until late, allowing shoppers to return parcels wherever and whenever suits best.”

-ENDS-

Research conducted by Opinium on behalf of CollectPlus, undertaken in December 2017. Survey based on 2,004 UK adults.

 

For further information, please contact the CollectPlus team at the Red Consultancy:

 

Email: collectplusteam@redconsultancy.com

Tel: 0207 025 6679

 

CollectPlus scores 9.2/10 on TrustPilot, with 84% of customers giving CollectPlus 5/5 stars (as of 06.11.17).

 

ABOUT COLLECTPLUS

Drop and Collect Limited trading as CollectPlus is the UK’s largest independent store-based parcel delivery and returns service. It offers a simple and convenient way for people to collect online purchases from or return unwanted items to more than 350 high street and online retailers, including John Lewis, New Look and ASOS – all at their local convenience store.

 

It is also possible to send parcels to any UK address from a CollectPlus store, making it a convenient option for those who sell products via online marketplaces such as eBay, as well as acting as a cheaper and convenient alternative parcel service for sending packages to friends and family.

 

Founded in 2009, CollectPlus was the first business to offer third party Click & Collect in the UK and now has a network of over 6,500 conveniently located parcel stores across the UK, nearly all of which are open early ‘til late seven days a week. 90% of the UK’s urban population live within a mile of a CollectPlus point and 89% within five miles in rural areas.

 

CollectPlus now handles in excess of 400,000 parcels a week and in September 2017 handled its 100 millionth parcel. Drop and Collect Limited trading as CollectPlus is a wholly owned subsidiary of independent parcel carrier, Yodel.

 

ABOUT YODEL

UK independent parcel carrier Yodel handles over 145 million parcels every year and has a relationship with 85 per cent of the UK’s top retailers. The company is headquartered in Hatfield and has over 60 locations across the UK, including three central sorts and over 50 service centres.

 

Yodel offers a range of services to meet the needs of its clients and their customers. Through Arrow XL, Yodel can also offer a two-man service for white goods and large items up to 120kg.

 

[1] Based on ONS data for UK adult population: 51,767,000
One in eight (13%) Brits confess they will wear the item once with the label inside before returning it, which increases to almost a third (31%) among 18 to 25 year olds, who are most guilty of the ‘one-time-wear’ trend.

Why are we returning

With many shopper’s quick to snap up items in the sales, almost half of Brits (47%) admit that the top reason for returning an item from their fashion haul is because it doesn’t fit them properly, while over one quarter (28%) will send back purchases that don’t suit them. Meanwhile, 9% of Brits claim they have experienced ‘buyer’s remorse’ after over-indulging in the January sales and not being able to resist a great deal, only to later realise they didn’t really need the item. Women are more likely to feel guilty about their purchases than men, with 11% returning their impulse buys, versus just 6% of males.

Regional returners

A look across the country reveals that those in Cardiff are the most likely to return items from their New Year wardrobes, with 62% confessing they are planning on returning items from their fashion frenzy, followed by those in London and Sheffield, with 59% and 58% planning on sending items back.

Consumer Psychologist and Founder of Style Psychology, Kate Nightingale, comments: Around the sale season it is often very hard for people not to buy something. Fear of missing out is what drives purchases. The feeling that it is one of a kind opportunity is not a rational analysis of pros and cons of an offer, but rather a subconscious impulse. Hence it’s so hard to resist.

Once a customer has time to analyse their purchase, try it on or even wear it to see if it suits their lifestyle, they have enough ‘data points’ to make an informed decision. As our impulse purchases fuelled by FOMO might not suit the life we have created, we are much more likely to return them.

“Buyer’s remorse is a common effect of impulse purchases, especially ahead of Blue Monday, and those retailers that offer cheap and easy returns with no questions asked are certainly favoured by customers.”

When it comes to sending back New Year purchases, two in five (41%) Brits are opting to return online purchases via a parcel delivery service, dropping them off at their nearest returns location, rather than taking them back to the store. Half of Brits (50%) say this is because they prefer the convenience of returning items to a location near their homes, instead of using their lunch break or out of office hours to return items in-store.

“As retailers continue to offer discounts and reduce old season stock to make way for the S/S 18 trends, there has been a big surge in shoppers snapping up sale items, yet it’s interesting to see how many items are also being returned,” said Catherine Woolfe, Marketing Director at CollectPlus. “With over half of shoppers sending back items from their New Year fashion haul, we’re seeing more and more people use CollectPlus as a convenient option to return items at a time that fits in with their busy schedule, whether on the way to or from work, or over the weekend. Our network of over 7,000 parcel points are open 7 days a week, early until late, allowing shoppers to return parcels wherever and whenever suits best.”

-ENDS-

Research conducted by Opinium on behalf of CollectPlus, undertaken in December 2017. Survey based on 2,004 UK adults.

 

For further information, please contact the CollectPlus team at the Red Consultancy:

 

Email: collectplusteam@redconsultancy.com

Tel: 0207 025 6679

 

CollectPlus scores 9.2/10 on TrustPilot, with 84% of customers giving CollectPlus 5/5 stars (as of 06.11.17).

 

ABOUT COLLECTPLUS

Drop and Collect Limited trading as CollectPlus is the UK’s largest independent store-based parcel delivery and returns service. It offers a simple and convenient way for people to collect online purchases from or return unwanted items to more than 350 high street and online retailers, including John Lewis, New Look and ASOS – all at their local convenience store.

 

It is also possible to send parcels to any UK address from a CollectPlus store, making it a convenient option for those who sell products via online marketplaces such as eBay, as well as acting as a cheaper and convenient alternative parcel service for sending packages to friends and family.

 

Founded in 2009, CollectPlus was the first business to offer third party Click & Collect in the UK and now has a network of over 6,500 conveniently located parcel stores across the UK, nearly all of which are open early ‘til late seven days a week. 90% of the UK’s urban population live within a mile of a CollectPlus point and 89% within five miles in rural areas.

 

CollectPlus now handles in excess of 400,000 parcels a week and in September 2017 handled its 100 millionth parcel. Drop and Collect Limited trading as CollectPlus is a wholly owned subsidiary of independent parcel carrier, Yodel.

 

ABOUT YODEL

UK independent parcel carrier Yodel handles over 145 million parcels every year and has a relationship with 85 per cent of the UK’s top retailers. The company is headquartered in Hatfield and has over 60 locations across the UK, including three central sorts and over 50 service centres.

 

Yodel offers a range of services to meet the needs of its clients and their customers. Through Arrow XL, Yodel can also offer a two-man service for white goods and large items up to 120kg.

 

Based on ONS data for UK adult population: 51,767,000

January 17th 2018 - by @CollectPlus